From Goa to Nirvana: How Social Media Made Highway Kitchen the Punjabi Food Hotspot

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Highway Kitchen's social media transformation is a delicious example of the power of a targeted strategy. By connecting with the right audience on the right platforms, Advertising360 helped Highway Kitchen attract new diners and solidify its position as a go-to destination for authentic Punjabi cuisine in Goa!

Our team conducted in-depth market research to understand Highway Kitchen's target audience. This research became the foundation for crafting a customised social media plan designed to resonate with potential diners.

From mouthwatering visuals showcasing Highway Kitchen's signature dishes to informative content highlighting the warmth of their family-friendly atmosphere, every aspect of the campaign was meticulously crafted to drive engagement.

Furthermore, we leveraged influencer marketing to amplify Highway Kitchen's reach and establish credibility. By partnering with relevant food bloggers and social media personalities, we were able to generate excitement and encourage new customers to experience Highway Kitchen's unique Punjabi flavours!

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198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For Zara, we put together a robust digital strategy that includes:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media
  • Web design

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions